Behind every successful brand is an effective strategy that involves sculpting a brand identity cutting across marketing platforms and consumer touch points. Achieving this feat requires acute business acumen and deep understanding of customers’ expectations and needs. In this special issue, we have focused on this area and covered the companies that have successfully done it. The issue features Astral Technologies which is an IT company whose goal is to make sure that IT is easy for its clientele to utilize, helping them leverage smart software solutions to accomplish business goals. Its product has enabled the firm to save a significant amount of time and execute projects on schedule in several locations.

Within four and a half years of the product’s launch, Astral had a clientele of real estate developers and civil contractors, solar power plant firms, and government contractors from metro areas as well as two-tier cities. Also featuring in the issue is Cetaphil which is one of the renowned sensitive skin expert brands with a 75-year legacy. It has been trusted by millions of users worldwide. Cetaphil is also the #1 dermatologist recommended brand in India, according to IQVIA Data. Today, Cetaphil has a product line that includes moisturizers for the face and body, cleansers, baby care, sun care, and products for common skin problems. It provides customers with efficient yet gentle skincare formulations that build and protect even the most sensitive skin.

After studying the diverse industry landscape in-depth, we have zeroed in on the companies that have excelled in their field with their meticulous approach. Having proven their dedication in order to meet the customer expectations in an end-to-end manner, these companies have stood out from the crowd.

We look forward to receiving your feedback and suggestions.