Since our ancestors developed `language for speech', we have told stories, fables, folklore and even advocated/ advertised in sorts. Humans have been telling stories forever and our brains have evolved to love them. While that love remained constant, the medium changed. Now we lack the patience to listen to a story verbose.

In an era when people are tired of being talked at and sold to, people crave genuine connections with brands. But how do you cultivate that connection? By telling your brand's story. But when it comes to storytelling, just because you create content doesn't mean you're effectively telling your story. Unfortunately, many brands are trapped in the quantity over quality mindset, forsaking compelling storytelling for product-centric content that doesn't really connect.

Storytelling marketing means using a narrative to communicate a message. The aim is to make the viewer feel something enough that it'll inspire them to take action. Storytelling in marketing helps consumers to understand why they should care about some thing, and it works to humanize your brand.

For example the Advertent for Disneyland Paris. Now, Disney is no alien to story telling, but they seem to have excelled the game every time. It's the heart warming tale of a little duckling who finds a Donald Duck comic book and becomes obsessed with his new hero. But bad weather is approaching and the duckling and his family have to take flight, leaving his beloved comic book behind. The family endures a cold, wet night before the sun reappears and they arrive unexpectedly at Disneyland Paris, where the duckling is greeted by none other than Donald Duck. As he comes beak-to-beak with his idol, our heart overwhelms with a string of nostalgic emotions of childhood.

Let's not forget Cocal Cola Ads. The heartwarming message of sharing and fellowship has more than once taken us aback with the tagline open happiness.

Brands are brands for a reason! Otherwise they would just have been a company selling stuffs. That's what powerful story telling could do.
So let us know what you think.