Indian Fashion Evolving to Compete with World's Best
India has been a manufacturing hub for the textile and apparel industry for years, thanks to its rich textile heritage, craftsmanship and cheap labour. The industry is critical in terms of income and employment generation, contributing to five percent of India’s current GDP. Over the past decade, India's consumption with regards to fashion has also steadily increased. With the growth in spending power of the middle class and the rise of fashion consciousness amongst the youth has propelled the demand in the country. With US, Europe and China nearing saturation points, India's ever growing desire for fashion is drawing the world's attention. India’s fashion industry is making a break through in the global fashion scenario with its immaculate designs and evolving aesthetics, be it a traditional salwar-kameez or a high street western look.
In the past few years, several international brands have entered the market. Simultaneously, Indian fashion companies have also been expanding their reach rapidly. Newer brands and business models are cropping up in the country. Due to a tech-savvy consumer group and booming internet penetration, fashion is now accessible to a much wider audience. Top companies like Reliance, Shoppers Stop and Anita Dongre in the country are also adopting sustainable methods to grow. Menswear giant Raymond is not far behind as it encourages the use of khadi cloth.
As much as the modern Indian urban consumer is influenced by western trends, the majority of the customer base resonates with the marketing tactics used by local players. Tier II and tier III cities have access to multibrand stores like Reliance Trends, Pantaloons, Central and many others, bringing trendy clothing to a large portion of the population. While the choice of cities is growing, industries are also fast to adapt to the changes thrown at it and emerged victorious with not only big companies such as ABFRL, Reliance Retail, Tata Trent and Arvind Lifestyle Brands but also smaller start-ups such as Qua Clothing, BoStreet, Bummer and Zymrat, etc., venturing to create value for the customers and fulfilling their needs in the most innovative ways possible. Hence, in this edition of siliconindia magazine we have featured a list of ‘10 Most Promising Fashion Brands in India - 2022’. This carefully crafted list comprises of some of the budding as well as established fashion brands in India. Curated keeping all the parameters into consideration, we hope this list helps you in your future endeavors and we achieve our mission.
Your ideas are always welcome!
In the past few years, several international brands have entered the market. Simultaneously, Indian fashion companies have also been expanding their reach rapidly. Newer brands and business models are cropping up in the country. Due to a tech-savvy consumer group and booming internet penetration, fashion is now accessible to a much wider audience. Top companies like Reliance, Shoppers Stop and Anita Dongre in the country are also adopting sustainable methods to grow. Menswear giant Raymond is not far behind as it encourages the use of khadi cloth.
As much as the modern Indian urban consumer is influenced by western trends, the majority of the customer base resonates with the marketing tactics used by local players. Tier II and tier III cities have access to multibrand stores like Reliance Trends, Pantaloons, Central and many others, bringing trendy clothing to a large portion of the population. While the choice of cities is growing, industries are also fast to adapt to the changes thrown at it and emerged victorious with not only big companies such as ABFRL, Reliance Retail, Tata Trent and Arvind Lifestyle Brands but also smaller start-ups such as Qua Clothing, BoStreet, Bummer and Zymrat, etc., venturing to create value for the customers and fulfilling their needs in the most innovative ways possible. Hence, in this edition of siliconindia magazine we have featured a list of ‘10 Most Promising Fashion Brands in India - 2022’. This carefully crafted list comprises of some of the budding as well as established fashion brands in India. Curated keeping all the parameters into consideration, we hope this list helps you in your future endeavors and we achieve our mission.
Your ideas are always welcome!
