AMC Cookware: Re-Inventing A Functional Kitchen With Smart Cookware & A Wealth Of Delicious Recipes
The Cookware Industry has seen a drastic change over the past few years. As the world is getting smarter, consumers have now started making new choices and moving toward the modern approach to cooking. In every era, there is a new set of products entering the market. Non-stick cookware took the centre stage and fifty years later, the cookware industry is still developing by introducing fancy yet efficient cookware. Consumers globally are more informed today due to the presence of many reality programs and cooking shows on TV, they are overwhelmed with alternatives.
As far as trends are concerned, several dominate the cookware industry one of which is the stylizing of cookware to transform them from a functional kitchen tool to an aspiration lifestyle. Such aspirations include meeting the ‘green’ concerns for the environment and the healthy food the cookware can offer. Further, smart and mobile-friendly cookware with temperature-controlled cooking is becoming increasingly important, consumers moving into new houses or remodelling their existing homes prefer the latest collections to match the interior of their kitchens. Meeting these demands with its ‘Eat better, Live better', philosophy is Bengaluru-based, Alfa Metalcraft Corporation (AMC) Cookware.
Founded in 1963 AMC International, headquartered in Rotkruez, Switzerland manufactures and offers customers state-of-the-art cookware that permits “Fatless and Waterless” cooking. AMC Cookware started its business operations in India in 1996 with a presence in major metros like Mumbai, Hyderabad, Bangalore & Chennai with 30+ branches. “We sell our products to customers after providing a ‘Home Cooking Experience’ where AMC sales partners conduct a live cooking demonstration at individual households. During which the customers get to touch and feel the product as well as enjoy the food cooked in AMC”, says Suresh Venugopal, CEO of AMC India. The company’s focus is to be the best successful direct selling company in India by achieving sustainable growth and Profits through the best quality cookware based on local market needs. AMC India is striving to be the most trusted and reliable household cookware brand that will help customers ‘Eat better. Live better’.
AMC offers the world’s most intelligent and smart cookware made up of high quality Stainless steel with its advanced patented technology differentiates AMC from other available brands. “Our products and cooking methods enable not only time efficient but also energy efficient cooking which retains maximum nutrients resulting in healthier & tastier food. AMC offers 30 years global guarantee for all its products worldwide for any kind of manufacturing defects,” says Suresh Venugopal.
Perfect Cooking with AMC's Temperature & Time Control
The AMC Premium Cooking System, which is based on closed air circulation, uses unique technologies and components to guarantee ideal temperature and time control for nutrient preserving, time saving and healthy cooking and above all, for delicious food. Cooking with AMC means that one always know which temperature to use with their pots and pans. The Visiotherm measures the temperature inside the pot and shows it on the display.
Temperature control is the only way to ensure that the cooking will be done at exactly the right temperature, allowing the ingredients’ vitamins and nutrients to be retained. The best results of one’s cooking don’t just hinge on the temperature the time selection matters too. The AMC Audiotherm complements the Visiotherm perfectly. It is simple to attach to the Visiotherm and will call you whenever something needs to be done. “In addition, the AMC app makes it easy to control the Audiotherm via a mobile device and even allows you to move outside the kitchen. The Audiotherm uses signal tones to make what is happening in the pot ‘audible’ and gives you tips on whether you need to do anything and if so, what,” adds Suresh Venugopal.
Premium Cookware Products
AMC’s Premium Cooking System consists of various AMC products that you can reach for throughout the entire cooking process. Whether for small households, large families, amateur cooks, or gourmet chefs, it offers the right solution for every cooking requirement. These include AMC Pots and Pans which are made of highquality premium stainless steel combined with state of the art functionality and timeless design. “Our product range includes a variety of cooking pots that, thanks to their different sizes, volumes, and features, leave nothing to be desired when cooking and cover all the bases in the kitchen. We offer everything from multifunctional all rounders for every occasion to cooking pots with special features. All our cooking pots have AMC temperature control”, says Suresh Venugopal.
Further, AMC pans have a highly polished, structured base with no artificial coating which, thanks to its optimal non-porous properties, guarantees healthy and tasty cooking without adding any additional fats. Some pans have a removable long handle with a patented locking system for space-saving storage.
AMC pots can be upgraded to a rapid cooking unit by using AMC’s Fast Cooking Lid aka the Secuquick Softline. It transforms any AMC pot into a pressure cooker. Pressure cooking with the Secuquick softline reduces cooking time by up to 80 percent and the energy required for cooking by up to 50 percent. With the AMC pressure cooker, even dishes that usually take a long time to cook can be prepared in no time. The lid serves up-two pressure cooking programs: Soft and Turbo. They cook all ingredients at a perfect temperature to achieve optimal results. The Secuquick Softline quick cooker is available in two different sizes.
AMC also offers an Easy Quick steaming lid that can be used on pots or pans for healthy and gentle steam cooking. With EasyQuick steaming lid, you can gently steam cook at temperatures below 100 °C. In combination with the Audiotherm acoustic control and the Navigenio mobile cooking plate, steam cooking with the Easy Quick also allows you to enjoy all the benefits of time and temperature controlled cooking.
State-of-the-Art Innovation for Unmatched Recipes
“The AMC Food Lab is our centre of excellence for nutrition, recipe creation, product development, trend monitoring, and cooking training. Our team of nutrition, food, and cooking experts is constantly looking for innovations in these respective worlds”, says Suresh Venugopal. For decades now, AMC has continuously tested its products and cooking methods using rigorous scientific procedures. The AMC Food Lab and R&D department work together to make sure that its products help customers cook faster, easier, and healthier.
At all stages of product development be it prototype testing, ergonomic testing, or refining existing models strive to produce the best possible products and not only meet but exceed the expectations of its customers around the world. The company is constantly striving to expand its knowledge of healthy cooking. That’s why it always keeps up to date with the latest findings in nutritional science and uses this knowledge to further develop its cookware, AMC Premium recipes, and cooking methods.
Further, AMC shares its nutritional expertise with its customers and gives them valuable tips for approaches to cooking and eating that are gentler, healthier, and above all, tastier. “We also work closely with external partners such as universities and nutrition institutes to optimize our products, recipes, and cooking methods in a manner that matches our ‘Eat better, Live better’, philosophy,” adds Suresh Venugopal. The continuous implementation of scientific findings in the field of nutrition has played a central role in the development of its products, recipes, and cooking methods since 1963.
“We care about creating a wide variety of recipes, be they simple or elaborate, local or exotic. Everything from grandma’s kitchen to the hip food blog is in play. The most important thing is that it should be healthy, taste good, and be a lot of fun to cook,” says Suresh Venugopal.
Promising Happiness
AMC is proud of the business opportunities that it has given in the last two decades, especially of the simple and Smart Homemakers who show immense responsibility in promoting AMC Cookware as brand Health Ambassadors. Many success stories have evolved during their journey at AMC, many of whom have made their career and served the organization with the highest quality of professionalism. This transition, according to Suresh Venugopal, has been possible due to the continuous support provided by AMC through training. “We are proud to say that we have more than 3000 sales partners working across India. We are humbled that we could contribute to their journey to becoming independent”, he adds.
AMC India will continue its journey of transforming many lives and empowering people in the kitchen. Geographically, the company is also planning to expand its business in North India specifically in Uttar Pradesh considering its potential and huge scope of business opportunities. It will continually work to fulfil its vision of building AMC wherein every household has AMC products.
As far as trends are concerned, several dominate the cookware industry one of which is the stylizing of cookware to transform them from a functional kitchen tool to an aspiration lifestyle. Such aspirations include meeting the ‘green’ concerns for the environment and the healthy food the cookware can offer. Further, smart and mobile-friendly cookware with temperature-controlled cooking is becoming increasingly important, consumers moving into new houses or remodelling their existing homes prefer the latest collections to match the interior of their kitchens. Meeting these demands with its ‘Eat better, Live better', philosophy is Bengaluru-based, Alfa Metalcraft Corporation (AMC) Cookware.
Founded in 1963 AMC International, headquartered in Rotkruez, Switzerland manufactures and offers customers state-of-the-art cookware that permits “Fatless and Waterless” cooking. AMC Cookware started its business operations in India in 1996 with a presence in major metros like Mumbai, Hyderabad, Bangalore & Chennai with 30+ branches. “We sell our products to customers after providing a ‘Home Cooking Experience’ where AMC sales partners conduct a live cooking demonstration at individual households. During which the customers get to touch and feel the product as well as enjoy the food cooked in AMC”, says Suresh Venugopal, CEO of AMC India. The company’s focus is to be the best successful direct selling company in India by achieving sustainable growth and Profits through the best quality cookware based on local market needs. AMC India is striving to be the most trusted and reliable household cookware brand that will help customers ‘Eat better. Live better’.
AMC offers the world’s most intelligent and smart cookware made up of high quality Stainless steel with its advanced patented technology differentiates AMC from other available brands. “Our products and cooking methods enable not only time efficient but also energy efficient cooking which retains maximum nutrients resulting in healthier & tastier food. AMC offers 30 years global guarantee for all its products worldwide for any kind of manufacturing defects,” says Suresh Venugopal.
Perfect Cooking with AMC's Temperature & Time Control
The AMC Premium Cooking System, which is based on closed air circulation, uses unique technologies and components to guarantee ideal temperature and time control for nutrient preserving, time saving and healthy cooking and above all, for delicious food. Cooking with AMC means that one always know which temperature to use with their pots and pans. The Visiotherm measures the temperature inside the pot and shows it on the display.
Temperature control is the only way to ensure that the cooking will be done at exactly the right temperature, allowing the ingredients’ vitamins and nutrients to be retained. The best results of one’s cooking don’t just hinge on the temperature the time selection matters too. The AMC Audiotherm complements the Visiotherm perfectly. It is simple to attach to the Visiotherm and will call you whenever something needs to be done. “In addition, the AMC app makes it easy to control the Audiotherm via a mobile device and even allows you to move outside the kitchen. The Audiotherm uses signal tones to make what is happening in the pot ‘audible’ and gives you tips on whether you need to do anything and if so, what,” adds Suresh Venugopal.
AMC Offers The World’s Most Intelligent And Smart Cookware Made Up Of High-Quality Stainless Steel With Its Advanced Patented Technology Differentiates Amc From Other Available Brands
Premium Cookware Products
AMC’s Premium Cooking System consists of various AMC products that you can reach for throughout the entire cooking process. Whether for small households, large families, amateur cooks, or gourmet chefs, it offers the right solution for every cooking requirement. These include AMC Pots and Pans which are made of highquality premium stainless steel combined with state of the art functionality and timeless design. “Our product range includes a variety of cooking pots that, thanks to their different sizes, volumes, and features, leave nothing to be desired when cooking and cover all the bases in the kitchen. We offer everything from multifunctional all rounders for every occasion to cooking pots with special features. All our cooking pots have AMC temperature control”, says Suresh Venugopal.
Further, AMC pans have a highly polished, structured base with no artificial coating which, thanks to its optimal non-porous properties, guarantees healthy and tasty cooking without adding any additional fats. Some pans have a removable long handle with a patented locking system for space-saving storage.
AMC pots can be upgraded to a rapid cooking unit by using AMC’s Fast Cooking Lid aka the Secuquick Softline. It transforms any AMC pot into a pressure cooker. Pressure cooking with the Secuquick softline reduces cooking time by up to 80 percent and the energy required for cooking by up to 50 percent. With the AMC pressure cooker, even dishes that usually take a long time to cook can be prepared in no time. The lid serves up-two pressure cooking programs: Soft and Turbo. They cook all ingredients at a perfect temperature to achieve optimal results. The Secuquick Softline quick cooker is available in two different sizes.
AMC also offers an Easy Quick steaming lid that can be used on pots or pans for healthy and gentle steam cooking. With EasyQuick steaming lid, you can gently steam cook at temperatures below 100 °C. In combination with the Audiotherm acoustic control and the Navigenio mobile cooking plate, steam cooking with the Easy Quick also allows you to enjoy all the benefits of time and temperature controlled cooking.
State-of-the-Art Innovation for Unmatched Recipes
“The AMC Food Lab is our centre of excellence for nutrition, recipe creation, product development, trend monitoring, and cooking training. Our team of nutrition, food, and cooking experts is constantly looking for innovations in these respective worlds”, says Suresh Venugopal. For decades now, AMC has continuously tested its products and cooking methods using rigorous scientific procedures. The AMC Food Lab and R&D department work together to make sure that its products help customers cook faster, easier, and healthier.
At all stages of product development be it prototype testing, ergonomic testing, or refining existing models strive to produce the best possible products and not only meet but exceed the expectations of its customers around the world. The company is constantly striving to expand its knowledge of healthy cooking. That’s why it always keeps up to date with the latest findings in nutritional science and uses this knowledge to further develop its cookware, AMC Premium recipes, and cooking methods.
Further, AMC shares its nutritional expertise with its customers and gives them valuable tips for approaches to cooking and eating that are gentler, healthier, and above all, tastier. “We also work closely with external partners such as universities and nutrition institutes to optimize our products, recipes, and cooking methods in a manner that matches our ‘Eat better, Live better’, philosophy,” adds Suresh Venugopal. The continuous implementation of scientific findings in the field of nutrition has played a central role in the development of its products, recipes, and cooking methods since 1963.
“We care about creating a wide variety of recipes, be they simple or elaborate, local or exotic. Everything from grandma’s kitchen to the hip food blog is in play. The most important thing is that it should be healthy, taste good, and be a lot of fun to cook,” says Suresh Venugopal.
Promising Happiness
AMC is proud of the business opportunities that it has given in the last two decades, especially of the simple and Smart Homemakers who show immense responsibility in promoting AMC Cookware as brand Health Ambassadors. Many success stories have evolved during their journey at AMC, many of whom have made their career and served the organization with the highest quality of professionalism. This transition, according to Suresh Venugopal, has been possible due to the continuous support provided by AMC through training. “We are proud to say that we have more than 3000 sales partners working across India. We are humbled that we could contribute to their journey to becoming independent”, he adds.
AMC India will continue its journey of transforming many lives and empowering people in the kitchen. Geographically, the company is also planning to expand its business in North India specifically in Uttar Pradesh considering its potential and huge scope of business opportunities. It will continually work to fulfil its vision of building AMC wherein every household has AMC products.
